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Imagine a user being able to call your support line with a question or problem, and your IT support staff being able to remotely take-over the user's desktop as they are speaking with the user. Your IT support staff won't have to go anywhere to fix problems, and you won't have to scatter them around all of your remote locations either.
Thin clients have no moving parts, and are therefore much less likely to fail, but when they do, replacement is easy. Some companies simply mail a new thin client in a simple padded envelope to the user who is having problems. The new thin client is so easy to set up it requires no IT staff, and the new one can be returned in the same envelope.
A thin client can reduce your internal user support costs, thereby maximizing ROI by reducing TCO of desktop computing, by making support costs much cheaper.